Titles – the first steps

It’s full steam ahead for The Fitzroy and we’ve started to have our first few creative meetings! It’s incredibly exciting.


The title designers Chris and Marko skyping in the meeting

One of those meetings was for the titles. If you’ve been following us for a while you’ll be aware that the title sequence to the film will be animated and tell the backstory to the world of The Fitzroy (also you can be in it!! – more on that at the bottom).

I consider the titles to be integral to the film and we’ve got not just one, but two really talented guys working on them; Marko Anstice – he did the illustrations on our website – and Chris Tozer who did the gfx in the promo video. Do check out their work. It’s pretty amazing!

I love title sequences. One of my favourite sites is Art of the Title. For me the titles are a chance for the filmmaker to put the audience in the right mood for the film and reassure them that the film is going to be… well, good.

We also want our title sequence to do a few more things. Here’s the actual brief I gave the guys:

The titles must be…

  • Energetic, funny, engaging
  • Tell the narrative backstory of The Fitzroy
  • Answer ‘logistic’ questions about the world of the Fitzroy
  • Reflect the mood of the film
  • Contain all the characters.

Simple really.


One of the first steps to any creative process (as far as I’m concerned) is to brainstorm and put together mood boards and references.

So that’s what we’ve been doing and we thought you might like to check it out. We’re using Pinterest and you can see all our references for the titles. This is a working tool and is constantly evolving and changing.

Click here to see the references on Pinterest

If you have any suggestions for references then let us know, either in the comments below or on our facebook page and if we like them we’ll throw them into the mix.


Okay one of the awesome rewards we offered during the Kickstarter campaign is to be featured as an animated character in the titles! How cool is that? We’ll turn you into a character and put you in the titles. A bit Like this…

cartoon charachter

NB* The style might change a little as we are still figuring out the look of the titles.

If you would like to be in the titles – just head over to our shop. All money goes to making the film better and bigger!

So that’s the first steps of creating the titles. Once we’ve locked down a look we will start working up some tests… I’ll keep you posted.

And just because it’s one of my favourite title sequences, here’s the titles to the Pink Panther.



The Fitzroy has won Indiewire’s project of the month!  

We’re over the moon and couldn’t be happier.  We now get a consultation from the Tribeca Film Institute about the film.  Hopefully this is the first and an important step in making The Fitzroy a hit.

Thank you all for voting, sharing and making this happen.

We’ll keep you up to date on how the talks go!

Indiewire Project of the Month

We’re up for Indiewire’s Project of the Month! …which is incredibly exciting. Put simply if The Fitzroy wins we receive a consultation with the prestigious Tribeca Film Festival and more importantly register a blip on the film world’s sonar!


We had a production meeting over the weekend. At the very start we went around the table and all said what we want the film to achieve and what was most important to us. Of course stuff like ‘be the first step on the career ladder’, ‘win awards’, ‘gain industry respect’ and ‘make loads of money’, all came up. Those goals are important but there were two things that we all agreed stood above everything else.

1)     Make the best film possible.

2)     Get as many people to see it as possible.

Those are our goals for the film!

But to get as many people to see the film as possible we need to start building awareness now!

We’ve had a great start with Kickstarter but we really need your help in spreading the word about The Fitzroy and getting as many people behind the project.

In my head I see a Fitzroy army!

So please gather your arms, join the front line and vote for The Fitzroy.


Please be sure to follow these simple steps. If not, your vote will not count!

1) Visit Indiewire: LINK
2) VOTE for The Fitzroy (or whoever you like – but we hope it’s the Fitzroy).
3) Enter your EMAIL address and then click on “VOTE”.
4) Check your email for an email from “Polldaddy” (it might go to your junk folder!) and hit “Confirm Poll Vote.” 

And that’s it. If only democracy were as simple.

Please help us SPREAD THE WORD – post it on Facebook, email to your friends, tweet it… if you’re in a coffee shop and see an attractive person on their mobile device but are struggling to find an ice breaker? Go over and tell them to vote! Okay that last one is a bit specific but you get the picture.

We think the vote is going to go down to the wire – EVERY VOTE REALLY DOES COUNT.

Thank you

NB* Even if you voted for ‘project of the week’ in December, I’m afraid you need to vote again for it to register for ‘project of the month’.

Here’s the link if you want to share it:


Speaking the same Language

The first week of the New Year is over and we are warming up nicely on the pre-production of The Fitzroy. At the moment we are working up through the gears and just getting back up to speed after the festive holidays.

One of those gears is starting initial conversations about the cinematography and shooting style for the film.

Now apart from the short film – Choke Mate – that we made during the campaign, I haven’t worked with Ciro, our Director of Photography, before. This is exciting but also presents a problem. Over the next few months we will have many conversations and make plans about The Fitzroy, but first we need to get on the same page and ‘speak the same language’.

And this, at least to my mind, means having a common bank of films to reference on.IMG_20130109_155009

Over the Christmas period I compiled a list of films that I felt would be beneficial for us both to watch/re-watch.

Now these films aren’t necessarily direct inspiration for The Fitzroy, you can see those inspirations in these previous blogs.

Inspirations and References Part 1 (Visuals)

Part 2 (Comedy)

Part 3 (Music)

Nor do we want The Fitzroy to copy the cinematography. It is more a case of these films containing elements that we might want to cherry pick, learn from and fold into The Fitzroy’s visual identity.

For example, we might study how colour is used to convey mood and emotion in The Red Shoes. Or how The Grinch uses Dutch (wonky) angles. Or how Terry Gilliam uses a wide-angle lens to help convey the weirdness of his characters. Or the strong compositions of Ashes and Diamonds and how these can add power and strength to characters.

As we want to share as much with you about the production as possible, here is a list of the films we are referencing and watching. Be warned it is quite long!


  • Brazil
  • The Imaginarium of Doctor Parnassus
  • The Brothers Grimm
  • Fear and Loathing in Las Vegas
  • The Fisher King
  • The Adventures of Baron Munchausen
  • Time Bandits
  • Jabberwocky
  • A matter of Life and Death
  • Black Narcissus
  • The Life and Death of Colonel Blimp
  • The Red Shoes
  • Amelié
  • The City of Lost Children
  • Delicatessen
  • Mic-Macs
  • Raising Arizona
  • Barton Fink
  • The Hudsucker Proxy
  • O Brother, Where Art Thou?
  • The Bedsitting Room
  • The Knack and How to Get It
  • A Funny Thing Happened on the Way to the Forum
  • Help
  • Black Cat White Cat
  • Underground
  • Shaun of the Dead
  • Hot Fuzz
  • The Grinch
  • Billy Elliot
  • Signs
  • Breathless
  • Ashes and Diamonds
  • It’s a Mad Mad Mad Mad World
  • Crimes of Passion
  • The Devils
  • The Frighteners
  • Gremlins
  • Monty Python and the Holy Grail
  • The Magical Mystery Tour
  • Noirs … Modern and classics – especially British
  • Submarine films??

Like I say we don’t necessarily want to emulate these films, the reason for watching them is so we have common reference points.

It’s really early days and there is a lot we need to discuss both in terms of ‘artistic vision’ and the practicalities of the shoot, which will have an impact on how we end up filming The Fitzroy.

I’ll be posting more updates as we develop the visual style but thought you’d be interested in some of our references and hopefully we are all speaking the same language now.

If you have any suggestions that you think might be worth a watch, please let me know in the comments. Particularly if it is British Noir!

Happy New Year

Happy New Year. I hope you had a great one.

I normally start my new years off by making a drunken resolution that ‘this year I’m going to make a film.’  Well this year I have to make a film… so instead I made the stupid resolution of ‘doing more exercise’.

Kickstarter: We made it!

On the 23rd of December we made our total! And exceeded it by a good amount, which was wonderful. It feels like a lifetime ago when we were sitting around in the pub deciding if crowd-funding was the right way to go. It’s been a lot of hard work, with some major highs and a few lows but thanks to everyone’s kindness, generosity and support we made it.

Which brings us to today, the 2nd of January and the start of the New Year – I never include the 1st, it’s a write-off.

For want of a better cliché, ‘the real work starts here’. If I’m honest it’s a little daunting. A few people have asked if I feel under pressure to make a great film. And the answer is… ‘yes I do’. Well, actually I feel pressure to deliver what I know we are capable of doing.

There are so many hurdles still to come and places to mess up the film. That is my biggest concern – not getting what is in my head (and hopefully in the script) up onto the screen. Some of these hurdles I’m well aware of – overcoming the limitations of the budget, making sure we cast it properly AND some hurdles are invisible, stealth hurdles. These are the ones I am most worried about.

But all we can do is do what we did with the kickstarter campaign – have an end goal and just tackle it each day as it comes. One small step in the right direction at a time. That can’t be that scary right?

And what is the end goal?

Make the best film possible and get the largest audience that we can to see it.

To me both parts of that sentence are equally as important. I have no desire to make a great film that no-one ever sees, yet equally I don’t want to make a turd that everyone sees. That’s not very dignified.

So the hard work starts here and I can’t wait to share the journey with you and finally start blogging about the making of the film rather than the kickstarter campaign.

As always if there is anything you would like to see or questions you want answering in one of these blogs please let me know.