Hello and welcome…
Today’s blog, as the title rather suggests, is all about money.
Films are expensive. Very expensive. Heck, they cost so much, Hollywood often uses the budget as a marketing tool: ‘Come see the latest, biggest, MOST EXPENSIVE movie ever!’
But we’re not talking about that end of the scale. We’re at the other end.
The first ‘micro budget’ feature
It seems that nowadays there are as many ways to raise financing as there are types of film.
There are lottery grants, development funding, competitions, private funding and production companies. But these are limited in number, often have to fulfill a criteria and competition is fierce.
First-time directors have always had to think differently when it comes to finding the bucks to get the cameras rolling. Whether it’s Robert Rodriguez subjecting himself to medical experiments, Sam Raimi drilling local dentists for funds, or the guy who mortgaged his house and maxed out his credit cards.
It’s a myriad of possibilities, each with its unique benefits and pitfalls. But over the past two years, a new financing model has swept across the internet.
The internet and sites like kickstarter.com and indigogo.com have allowed filmmakers to connect directly to huge audiences. They can set up their stalls and pitch to the end consumer before they even go into production.
If people like the sound of the project, they can throw £10, £25, £100 into the hat in exchange for a dvd, poster, premier tickets, etc. If enough people do the same then the project goes ahead and the film is made.
I mean, how great is that? For the filmmaker, you know if your film is wanted before it’s made and for the audience, they get to directly influence what types of films are made (this is by far my favourite thing about crowd financing) and have a direct involvement in making them.
It’s win-win and cuts out the middle man!
And that is the main route we are looking to take to finance The Fitzroy. I’m sure it’s going to be a lot of hard work and a roller coaster of a ride. But for me, the chance to connect with an audience before the film has even shot one frame is a wonderful thing.
p.s. for some more rather extreme methods of financing a film, check out this cracked.com list. Amazed at how the film version of Animal Farm was financed.
Tune in next time… for what is often voted the 3rd most stressful activity in life.